Tagged with Heroes

Rule Number One: ‘We won’t wear suits and ties.’

Rule Number One: ‘We won’t wear suits and ties.’

We can learn a lot from Hobie Alter. Hobie took a risk going off on his own and taking the road less traveled. Albert Einstein said, “Imagination is greater than reality.” Hobie conceived an entire industry. He imagined a different world for surfing and made it come to pass. He invented inventions, built businesses… executed his vision. Continue reading